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Steve Dix · Study

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Steve Dix

10 works· latest 2018· 1 institutionscluster: provisionalORCID 0000-0001-6869-4991

h-index8

i108

Citations397

Works here10

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18

Most cited in this library

Consumers' willingness to knowingly purchase counterfeit products2009 · 134 citations
“Bend it like Beckham”: the influence of sports celebrities on young adult consumers2010 · 127 citations
To buy or not to buy a “counterfeit” Ralph Lauren polo shirt2009 · 46 citations
Television Advertising Avoidance: Advancing Research Methodology2010 · 22 citations
Advertising Appeals2013 · 21 citations

Works

10 shown

Student Advancement in Tertiary Learning Environments: Shift from the obstacle course to the dancefloor

Australasian Marketing Journal (AMJ)·2018·1 author

2citations

Student advancement in tertiary learning environments:

RePEc: Research Papers in Economics·2018·1 author

0citations

Predictors of Commercial Zapping During Live Prime-Time Television

Journal of Advertising Research·2017·2 authors

18citations

Advertising Appeals

Journal of Promotion Management·2013·2 authors·editorial

21citations

Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance

Journal of Advertising Research·2010·4 authors

11citations

“Bend it like Beckham”: the influence of sports celebrities on young adult consumers

Young Consumers Insight and Ideas for Responsible Marketers·2010·3 authors

127citations

Television Advertising Avoidance: Advancing Research Methodology

Journal of Promotion Management·2010·2 authors

22citations

Consumers' willingness to knowingly purchase counterfeit products

Direct Marketing An International Journal·2009·3 authors

134citations

Spotting the disguises and masquerades

Marketing Intelligence & Planning·2009·2 authors

16citations

To buy or not to buy a “counterfeit” Ralph Lauren polo shirt

Asia-Pacific Journal of Business Administration·2009·3 authors·Open access

46citations