Advertising Appeals

Steve Dix · Chris Marchegiani

21 citations0/0 files storedJournal of Promotion Management

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Marketing and Advertising Strategies Advertising and Communication Studies Literature, Culture, and Aesthetics

Abstract

The advertising appeal sits at the heart of advertising creative to connect the brand to consumer wants and needs. The appeal is the sticky glue that hooks the reader or viewer to the advertising m...

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2018The roles of message appeals and orientation on social media brand communication effectiveness 2020REKLAM FİLMLERİNDE KULLANILAN ÇEKİCİLİK TÜRLERİ VE TÜKETİCİLER ÜZERİNDEKİ ETKİLERİNE YÖNELİK BİR ARAŞTIRMA

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