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Advertising Appeals
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Advertising Appeals (2013)Advertising AppealsREKLAM FİLMLERİNDE KULLANILAN ÇEKİCİLİK TÜRLERİ VE TÜKETİCİLER ÜZERİNDEKİ ETKİLERİNE YÖNELİK BİR ARAŞTIRMA (2020)REKLAM FİLMLERİNDE KULLANILAN…The roles of message appeals and orientation on social media brand communication effectiveness (2018)The roles of message appeals …Content Analysis: An Introduction to its Methodology. (1984)Organizational Information Requirements, Media Richness and Structural Design (1986)The Elaboration Likelihood Model of Persuasion (1986)Cross-Cultural Differences in Sexual Advertising Content in a Transnational Women's Magazine (2005)Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images (2007)Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements? (2017)
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  • 2018The roles of message appeals and orientation on social media brand communication effectiveness108 cited
  • 2020REKLAM FİLMLERİNDE KULLANILAN ÇEKİCİLİK TÜRLERİ VE TÜKETİCİLER ÜZERİNDEKİ ETKİLERİNE YÖNELİK BİR ARAŞTIRMA11 cited

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