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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Irene Esteban-Millat · Study

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Irene Esteban-Millat

11 works· latest 2020· 1 institutionscluster: provisional

h-index11

i1011

Citations546

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Most cited in this library

Influencer marketing: brand control, commercial orientation and post credibility2020 · 147 citations
Modelling students' flow experiences in an online learning environment2013 · 132 citations
An extension of the technology acceptance model for online learning environments2018 · 125 citations
Psychological factors explaining consumer adoption of an e-vendor’s recommender2015 · 27 citations
Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty2015 · 21 citations

Works

11 shown

Influencer marketing: brand control, commercial orientation and post credibility

Journal of Marketing Management·2020·6 authors·Open access

147citations

Purchasing through Social Platforms with Buy Buttons: A Basic Hierarchical Sequence

Journal of Organizational Computing and Electronic Commerce·2020·4 authors

14citations

Promote or Perish? A brief note on academic social networking sites and academic reputation

Journal of Marketing Management·2019·6 authors·Open access

16citations

Betting exclusively by private labels: could it have negative consequences for retailers?

Spanish Journal of Marketing - ESIC·2018·4 authors·Open access

14citations

An extension of the technology acceptance model for online learning environments

Interactive Learning Environments·2018·5 authors·Open access

125citations

The role of consumers’ attitudes in estimating consumer response to assortment composition

International Journal of Retail & Distribution Management·2017·4 authors·Open access

17citations

Betting exclusively for private labels: Could it have negative consequences for retailers?

Spanish Journal of Marketing - ESIC·2017·4 authors·Open access

16citations

The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain

Journal of Retailing and Consumer Services·2016·3 authors·Open access

17citations

Psychological factors explaining consumer adoption of an e-vendor’s recommender

Industrial Management & Data Systems·2015·4 authors

27citations

Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty

Revista española de investigación de marketing·2015·4 authors·Open access

21citations

Modelling students' flow experiences in an online learning environment

Computers & Education·2013·5 authors

132citations