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Chester R. Wasson · Study

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Chester R. Wasson

7 works· latest 1978· 2 institutionscluster: provisional

h-index6

i105

Citations218

Works here7

62

63

71

75

76

78

Most cited in this library

Dynamic competitive strategy & product life cycles1978 · 100 citations
Dynamic Competitive Strategy and Product Life Cycles1975 · 77 citations
Product Management: Product Life Cycles and Competitive Marketing Strategy1971 · 13 citations
The importance of the product life cycle to the industrial marketer1976 · 11 citations
Consumer behavior : a managerial viewpoint1975 · 10 citations

Works

7 shown

Dynamic competitive strategy & product life cycles

·1978·1 author·book

100citations

The importance of the product life cycle to the industrial marketer

Industrial Marketing Management·1976·1 author

11citations

Dynamic Competitive Strategy and Product Life Cycles

Journal of Marketing·1975·2 authors

77citations

Consumer behavior : a managerial viewpoint

·1975·1 author·book

10citations

Product Management: Product Life Cycles and Competitive Marketing Strategy

Journal of Marketing·1971·2 authors

13citations

Book Review: Risk—Involved Decision Process … Text and Cases in Marketing

Journal of Marketing·1963·2 authors·other

0citations

Murray Sidman. Tactics of scientific research: evaluating experimental data in psychology. New York: Basic Books, 1960. $7.50.

Philosophy of Science·1962·1 author

7citations