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Product Management: Product Life Cycles and Competitive Marketing Strategy · Study

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ArticleProduct Management: Product Life Cycles and Competitive Marketing Strategy

Parker M. Worthing1971

Article1971

Product Management: Product Life Cycles and Competitive Marketing Strategy

Parker M. Worthing · Chester R. Wasson

13 citations·0/0 files stored·Journal of Marketing

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Business Strategies and Innovation

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2001Integrated marketing‐manufacturing strategies 1984INDUSTRIAL EXPORT ENCLAVES AND MANUFACTURING CHANGE

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Year1971

Typearticle

Published1971-10-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations13

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.2307/1250474

openalex_workW2018686477

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