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Product Management: Product Life Cycles and Competitive Marketing Strategy
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Product Management: Product Life Cycles and Competitive Marketing Strategy (1971)Product Management: Product Life Cycles a…Integrated marketing‐manufacturing strategies (2001)Integrated marketing‐manufact…INDUSTRIAL EXPORT ENCLAVES AND MANUFACTURING CHANGE (1984)INDUSTRIAL EXPORT ENCLAVES AN…A Model of New Product Development: An Empirical Test (1990)A Survey of Major Approaches for Accelerating New Product Development (1992)Investigating the adoption of electronic customer service by Australian businesses (2003)Marken als Interaktionsobjekt (2008)The relationships between manufacturing strategy process, manufacturing-marketing integration, and plant performance: an empirical study of Korean manufacturers (2014)Effective supply chain management (2020)An Evolutionary Theory of Economic Change. (1983)Capitalism, Socialism and Democracy (1997)The Theory of Economic Development (2003)
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  • 2001Integrated marketing‐manufacturing strategies34 cited
  • 1984INDUSTRIAL EXPORT ENCLAVES AND MANUFACTURING CHANGE12 cited

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