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Timothy R. Graeff · Study

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Timothy R. Graeff

15 works· latest 2014· 2 institutionscluster: provisional

h-index14

i1015

Citations1,694

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Most cited in this library

Using promotional messages to manage the effects of brand and self‐image on brand evaluations1996 · 347 citations
Image congruence effects on product evaluations: The role of self-monitoring and public/private consumption1996 · 277 citations
Collecting and using personal data: consumers’ awareness and concerns2002 · 242 citations
Consumption situations and the effects of brand image on consumers' brand evaluations1997 · 206 citations
Comparing student and faculty perceptions of online and traditional courses2013 · 131 citations

Works

15 shown

Using an In-Class Simulation in the First Accounting Class: Moving From Surface to Deep Learning

Journal of Education for Business·2014·1 author

66citations

Comparing student and faculty perceptions of online and traditional courses

The Internet and Higher Education·2013·8 authors

131citations

Strategic Teaching for Active Learning

Marketing Education Review·2010·1 author

53citations

Repositioning a University through NCAA Division I-A Football Membership

Journal of Sport Management·2008·3 authors

44citations

Consumer Attitudes toward Cause-Related Marketing Activities in Professional Sports

Sport Marketing Quarterly·2003·2 authors

120citations

Influences on Consumer Responses to Winter Olympics Sponsorship

International Journal of Sports Marketing and Sponsorship·2003·2 authors

22citations

Collecting and using personal data: consumers’ awareness and concerns

Journal of Consumer Marketing·2002·2 authors

242citations

Writing Behavioral Learning Objectives for Marketing Courses: Meeting the Challenge of AACSB Outcomes Assessment

Marketing Education Review·1998·1 author

21citations

Bringing Reflective Learning to the Marketing Research Course: A Cooperative Learning Project Using Intergroup Critique

Journal of Marketing Education·1997·1 author

59citations

Comprehending product attributes and benefits: The role of product knowledge and means-end chain inferences

Psychology and Marketing·1997·1 author

74citations

Consumption situations and the effects of brand image on consumers' brand evaluations

Psychology and Marketing·1997·1 author

206citations

Image congruence effects on product evaluations: The role of self-monitoring and public/private consumption

Psychology and Marketing·1996·1 author

277citations

Using promotional messages to manage the effects of brand and self‐image on brand evaluations

Journal of Consumer Marketing·1996·1 author

347citations

Product comprehension and promotional strategies

Journal of Consumer Marketing·1995·1 author

13citations

Consumer Inference As Part of Product Comprehension

ACR North American Advances·1994·2 authors

19citations