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Rukhsana Gul Gilal · Study
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Author
Rukhsana Gul Gilal
21 works
· latest 2024
· 3 institutions
cluster: provisional
ORCID 0000-0001-7475-3097
Works
21 shown
Psychological needs, brand attachment, and passion for themed-restaurant brands: A generational perspective
Journal of Retailing and Consumer Services
·
2024
·
5 authors
15
citations
Secondhand consumption: A systematic literature review and future research agenda
International Journal of Consumer Studies
·
2024
·
5 authors
·
review
·
Open access
42
citations
Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Journal of Brand Management
·
2023
·
3 authors
34
citations
Brand passion: a systematic review and future research agenda
Journal of Brand Management
·
2023
·
5 authors
·
review
33
citations
Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness
Journal of Product & Brand Management
·
2023
·
4 authors
23
citations
Going deep into a leader's integrity: A systematic review and the way forward
European Management Journal
·
2022
·
4 authors
·
review
20
citations
The role of product design in shaping masstige brand passion: A masstige theory perspective
Journal of Business Research
·
2022
·
5 authors
62
citations
A person-centered perspective in assessing career adaptability: Potential profiles, outcomes, and antecedents
European Management Journal
·
2022
·
5 authors
21
citations
Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis
Psychology and Marketing
·
2021
·
4 authors
68
citations
The role of endorsers in bringing defunct brands back to life: theory and evidence
Journal of Product & Brand Management
·
2020
·
6 authors
33
citations
Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspective
International Journal of Sports Marketing and Sponsorship
·
2020
·
7 authors
32
citations
Corporate social responsibility and brand passion among consumers: Theory and evidence
Corporate Social Responsibility and Environmental Management
·
2020
·
6 authors
61
citations
Integrating intrinsic motivation into the relationship between product design and brand attachment: a cross-cultural investigation based on self-determination theory
European J of International Management
·
2019
·
4 authors
76
citations
Towards a new model for green consumer behaviour: A self‐determination theory perspective
Sustainable Development
·
2019
·
6 authors
112
citations
Association between a teacher’s work passion and a student’s work passion: a moderated mediation model
Psychology Research and Behavior Management
·
2019
·
5 authors
·
Open access
38
citations
Celebrity endorsement and brand passion among air travelers: Theory and evidence
International Journal of Hospitality Management
·
2019
·
4 authors
147
citations
Promoting environmental performance through green human resource management practices in higher education institutions: A moderated mediation model
Corporate Social Responsibility and Environmental Management
·
2019
·
5 authors
400
citations
Integrating intrinsic motivation into the relationship between product design and brand attachment: a cross-cultural investigation based on self-determination theory
European J of International Management
·
2018
·
4 authors
27
citations
Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study
Psychology Research and Behavior Management
·
2018
·
4 authors
·
Open access
72
citations
Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective
Review of Managerial Science
·
2018
·
4 authors
78
citations
Supply Chain Management Practices and Product Development: A Moderated Mediation Model of Supply Chain Responsiveness, Organization Structure, and Research and Development
Journal of Advanced Manufacturing Systems
·
2017
·
5 authors
25
citations