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Brand passion: a systematic review and future research agenda · Study

ReviewBrand passion: a systematic review and future research agenda

Faheem Gul Gilal2023

Review2023

Brand passion: a systematic review and future research agenda

Faheem Gul Gilal · Justin Paul · Asha Thomas · Lia Zarantonello · Rukhsana Gul Gilal

33 citations·0/0 files stored·Journal of Brand Management

No readable copy stored yet — this record is metadata only.

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 33 citations exist upstream.

References

2000Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions 1985The general causality orientations scale: Self-determination in personality 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands 1986A triangular theory of love.2003Les passions de l'âme: On obsessive and harmonious passion.2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers 2006Some antecedents and outcomes of brand love

Cited by

2024Impact of financial literacy on consumer financial behavior: A systematic review and research agenda using TCCM framework 2023Financial risk tolerance: A review and research agenda 2024Don’t make me hate you, my love! Perceived brand betrayal and the love-becomes-hate phenomenon 2024Psychological needs, brand attachment, and passion for themed-restaurant brands: A generational perspective

Details

Year2023

Typereview

Published2023-04-22

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations33

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1057/s41262-023-00324-x

openalex_workW4366759609

Links

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