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Lia Zarantonello · Study
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Author
Lia Zarantonello
26 works
· latest 2024
· 6 institutions
cluster: provisional
ORCID 0000-0002-0393-2909
Works
26 shown
Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships
Journal of Product & Brand Management
·
2024
·
3 authors
·
Open access
28
citations
How technological and natural consumption experiences impact consumer well‐being: The role of consumer mindfulness and fatigue
Psychology and Marketing
·
2023
·
3 authors
·
Open access
29
citations
Brand passion: a systematic review and future research agenda
Journal of Brand Management
·
2023
·
5 authors
·
review
33
citations
Psychological Underpinnings of Brands
Annual Review of Psychology
·
2020
·
4 authors
·
review
·
Open access
55
citations
How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries
International Marketing Review
·
2020
·
4 authors
·
Open access
28
citations
Reprint of "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"
Journal of Business Research
·
2018
·
4 authors
33
citations
A renaissance of brand experience: Advancing the concept through a multi-perspective analysis
Journal of Business Research
·
2018
·
4 authors
99
citations
Trajectories of brand hate
Journal of Brand Management
·
2018
·
4 authors
·
Open access
203
citations
How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale
Journal of Business Research
·
2017
·
2 authors
·
Open access
300
citations
The relationship between brand love and actual brand performance
International Marketing Review
·
2016
·
3 authors
·
Open access
60
citations
Brand hate
Journal of Product & Brand Management
·
2016
·
4 authors
·
Open access
372
citations
The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism
Journal of Brand Management
·
2015
·
4 authors
·
Open access
256
citations
The Handbook of Brand Management Scales
Routledge eBooks
·
2015
·
2 authors
·
book
·
Open access
34
citations
The current state and future of brand experience
Journal of Brand Management
·
2014
·
3 authors
110
citations
How to Advertise and Build Brand Knowledge Globally
Journal of Advertising Research
·
2014
·
3 authors
34
citations
From experiential psychology to consumer experience
Journal of Consumer Psychology
·
2014
·
3 authors
400
citations
Consumer Experience and Experiential Marketing: A Critical Review
Review of marketing research
·
2013
·
2 authors
·
chapter
260
citations
The impact of event marketing on brand equity
International Journal of Advertising
·
2013
·
2 authors
208
citations
The impact of event marketing on brand equity:The mediating roles of brand experience and brand attitude
HAL
·
2013
·
2 authors
22
citations
Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets
International Journal of Research in Marketing
·
2012
·
3 authors
·
Open access
115
citations
Dear Mr Chocolate
Qualitative Market Research An International Journal
·
2011
·
2 authors
60
citations
Using the brand experience scale to profile consumers and predict consumer behaviour
Journal of Brand Management
·
2010
·
2 authors
476
citations
Using the Brand Experience Scale to Profile Consumers and Predict Consumer Behavior
HAL
·
2010
·
2 authors
32
citations
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
Journal of Marketing
·
2009
·
3 authors
4,414
citations
Brand Experience: What Is It? How Do We Measure It? And Does It Affect Loyalty?
HAL
·
2009
·
3 authors
24
citations
Development of the Brand Experience Scale
·
2007
·
3 authors
32
citations