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Hairong Li · Study
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Author
Hairong Li
24 works
· latest 2019
· 2 institutions
cluster: provisional
ORCID 0000-0001-6098-1689
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24
Citations
5,987
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Most cited in this library
Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
2002 · 1,037 citations
CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
2004 · 972 citations
Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence
2002 · 779 citations
Measuring the Intrusiveness of Advertisements: Scale Development and Validation
2002 · 734 citations
The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior
2006 · 587 citations
Works
24 shown
My Experience in Teaching Programmatic Advertising
Journal of Advertising Education
·
2019
·
1 author
12
citations
Special Section Introduction: Artificial Intelligence and Advertising
Journal of Advertising
·
2019
·
1 author
218
citations
Opportunities for and Pitfalls of Using Big Data in Advertising Research
Journal of Advertising
·
2017
·
2 authors
·
editorial
104
citations
Regional aging and longevity characteristics in China
Archives of Gerontology and Geriatrics
·
2016
·
7 authors
·
Open access
54
citations
Audio and Visual Distractions and Implicit Brand Memory: A Study of Video Game Players
Journal of Advertising
·
2013
·
3 authors
45
citations
Advertiser Risk Taking, Campaign Originality, and Campaign Performance
Journal of Advertising
·
2013
·
4 authors
32
citations
The effect of 3-D product visualisation on the strength of brand attitude
International Journal of Advertising
·
2012
·
3 authors
44
citations
Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Journal of Advertising
·
2009
·
3 authors
·
Open access
297
citations
Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Journal of International Business Studies
·
2009
·
4 authors
49
citations
Internet advertising strategy of multinationals in China
International Journal of Advertising
·
2009
·
3 authors
47
citations
The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions
Journal of Advertising
·
2008
·
4 authors
35
citations
Consumer learning and the effects of virtual experience relative to indirect and direct product experience
Psychology and Marketing
·
2008
·
3 authors
232
citations
Mining the internet plateau: an exploration of the adoption intention of non-users in Singapore
New Media & Society
·
2006
·
4 authors
24
citations
The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior
Journal of Computer-Mediated Communication
·
2006
·
3 authors
587
citations
Spatial-temporal changes and trends of ageing in China
Chinese Geographical Science
·
2005
·
6 authors
85
citations
Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning
·
2005
·
3 authors
·
book
32
citations
CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
Journal of Advertising
·
2004
·
4 authors
972
citations
The Role of Virtual Experience in Consumer Learning
Journal of Consumer Psychology
·
2003
·
3 authors
265
citations
Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
Journal of Advertising
·
2002
·
3 authors
1,037
citations
Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence
Journal of Advertising
·
2002
·
3 authors
779
citations
Measuring the Intrusiveness of Advertisements: Scale Development and Validation
Journal of Advertising
·
2002
·
3 authors
734
citations
An Overview of Teenagers and Television Advertising in the United States
Gazette (Leiden Netherlands)
·
2001
·
3 authors
15
citations
Cognitive Impact of Banner Ad Characteristics: An Experimental Study
Journalism & Mass Communication Quarterly
·
1999
·
2 authors
222
citations
What Makes a Slogan Memorable and Who Remembers It
Journal of Current Issues & Research in Advertising
·
1994
·
3 authors
66
citations