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Qing Shan Ding · Study

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Qing Shan Ding

3 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0001-5098-6849

h-index3

i103

Citations94

Works here3

17

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22

Most cited in this library

Chinese products for Chinese people? Consumer ethnocentrism in China2017 · 53 citations
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis2022 · 25 citations
“What you measure is what you will get”?:Exploring the effectiveness of marketing performance measurement practices2018 · 16 citations

Works

3 shown

Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis

International Marketing Review·2022·4 authors·Open access

25citations

“What you measure is what you will get”?:Exploring the effectiveness of marketing performance measurement practices

Cogent Business & Management·2018·3 authors·Open access

16citations

Chinese products for Chinese people? Consumer ethnocentrism in China

International Journal of Retail & Distribution Management·2017·1 author·Open access

53citations