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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Kwangjun Heo · Study

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Kwangjun Heo

1 works· latest 2007· 1 institutionscluster: provisional

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Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing2007 · 866 citations

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Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing

Journal of Advertising·2007·2 authors

866citations