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Bruno Daucé · Study

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Bruno Daucé

7 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0001-8440-7294

h-index7

i107

Citations433

Works here7

02

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17

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21

Most cited in this library

Le marketing sensoriel du point de vente2002 · 169 citations
Culture, Time Orientation, and Exploratory Buying Behavior2009 · 81 citations
Scent marketing: linking the scent congruence with brand image2021 · 54 citations
Consumer reactions to olfactory congruence with brand image2019 · 40 citations
The influence of interactive window displays on expected shopping experience2018 · 33 citations

Works

7 shown

The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: a systematic review and agenda for future research

Journal of Strategic Marketing·2021·4 authors·review

24citations

Scent marketing: linking the scent congruence with brand image

International Journal of Contemporary Hospitality Management·2021·4 authors

54citations

Consumer reactions to olfactory congruence with brand image

Journal of Retailing and Consumer Services·2019·3 authors

40citations

The influence of interactive window displays on expected shopping experience

International Journal of Retail & Distribution Management·2018·3 authors

33citations

Immersion and emotional reactions to the ambiance of a multiservice space: The role of perceived congruence between odor and brand image

Journal of Retailing and Consumer Services·2017·3 authors

32citations

Culture, Time Orientation, and Exploratory Buying Behavior

Journal of International Consumer Marketing·2009·4 authors

81citations

Le marketing sensoriel du point de vente

Recherche et Applications en Marketing (French Edition)·2002·2 authors

169citations