Le marketing sensoriel du point de vente

Bruno Daucé · Sophie Rieunier

169 citations0/0 files storedRecherche et Applications en Marketing (French Edition)

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Packaging Perceptions and Trends

Abstract

L'objectif de cet article est de mettre en parallèle les connaissances acquises dans le milieu académique sur l'influence des différents facteurs d'ambiance sur les réactions des clients en magasin avec les pratiques des distributeurs, afin de présenter un marketing spécifique et émergent: le marketing sensoriel du point de vente.

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1974An approach to environmental psychology 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1992Advances in Consumer Research 1975Situational Variables and Consumer Behavior 2001Atmospheric qualities of online retailing 2001Congruency of scent and music as a driver of in-store evaluations and behavior 1982Using Background Music to Affect the Behavior of Supermarket Shoppers

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2014When luxury advertising adds the identitary values of luxury: A semiotic analysis 2013L’expérience du consommateur dans le commerce de détail. Une revue de littérature 2008Expériences de consommation et marketing expérientiel 2016Analyzing the Impact of Sensory Marketing on Consumers: A Case Study of KFC 2013Consumption experience in retail environments: A literature review 2009A measurement scale of “aesthetic style” applied to luxury goods stores

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