Using Background Music to Affect the Behavior of Supermarket Shoppers

Ronald E. Milliman

1,074 citations0/0 files storedJournal of Marketing

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Music Therapy and Health

Abstract

This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variations can significantly affect the pace of in-store traffic flow and dollar sales volume.

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1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research

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1985Mood States and Consumer Behavior: A Critical Review 1986The Influence of Background Music on the Behavior of Restaurant Patrons 1996Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?1992Environmental color, consumer feelings, and purchase likelihood 1990Music, Mood, and Marketing 2003Impact of ambient odors on mall shoppers' emotions, cognition, and spending 2002Cross-category effects of induced arousal and pleasure on the internet shopping experience 2014Store Atmospherics: A Multisensory Perspective

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