The Influence of Background Music on the Behavior of Restaurant Patrons

Ronald E. Milliman

936 citations0/0 files storedJournal of Consumer Research

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence AI in Service Interactions

Abstract

This paper will critically review the limited literature available on the topic and present an empirical study that examines the effect of background music on the behavior of restaurant customers. It was found that music tempo variations can significantly affect purchases, length of stay, and other variables examined.

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1974Atmospherics as a Marketing Tool 1982Using Background Music to Affect the Behavior of Supermarket Shoppers

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2008Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants 1996Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?1990Music, Mood, and Marketing 2003Impact of ambient odors on mall shoppers' emotions, cognition, and spending 2009Influence of the Quality of Food, Service, and Physical Environment on Customer Satisfaction and Behavioral Intention in Quick-Casual Restaurants: Moderating Role of Perceived Price 2007The Effect of Environmental Perceptions on Behavioral Intentions Through Emotions: The Case of Upscale Restaurants 2003Social-Servicescape Conceptual Model 2010An epistemological view of consumer experiences

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