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Valentine Appel · Study

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Valentine Appel

4 works· latest 2000cluster: provisional

h-index4

i104

Citations120

Works here4

75

80

93

00

Most cited in this library

Brain-Activity Responses to Magazine and Television Advertising1980 · 75 citations
Editorial Environment and Advertising Effectiveness2000 · 22 citations
Copy Testing in a Competitive Environment1975 · 13 citations
Anatomy of a Magazine Audience Estimate: The ARF Comparability Study Revisited1993 · 10 citations

Works

4 shown

Editorial Environment and Advertising Effectiveness

Journal of Advertising Research·2000·1 author·editorial

22citations

Anatomy of a Magazine Audience Estimate: The ARF Comparability Study Revisited

Journal of Advertising Research·1993·1 author

10citations

Brain-Activity Responses to Magazine and Television Advertising

Journal of Advertising Research·1980·3 authors

75citations

Copy Testing in a Competitive Environment

Journal of Marketing·1975·2 authors

13citations