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Brain-Activity Responses to Magazine and Television Advertising · Study

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ArticleBrain-Activity Responses to Magazine and Television Advertising

Sidney Weinstein1980

Article1980

Brain-Activity Responses to Magazine and Television Advertising

Sidney Weinstein · Valentine Appel · Curt D. Weinstein

75 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Media Influence and Health Advertising and Communication Studies

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1986Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial 1995Media differences in rational and emotional responses to advertising 1991A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising 2016EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference 2001Odd‐ending price underestimation: an experimental examination of left‐to‐right processing effects 2019Hyperconnectivity during screen-based stories listening is associated with lower narrative comprehension in preschool children exposed to screens vs dialogic reading: An EEG study 2014Entrepreneurial cognition and social cognitive neuroscience 1984Brain wave analysis. An electroencephalographic technique used for evaluating the communications‐effect of advertising

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Year1980

Typearticle

Published1980-06-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations75

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1980.12518776

openalex_workW180073006

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