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Curt D. Weinstein · Study
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Author
Curt D. Weinstein
2 works
· latest 1984
cluster: provisional
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103
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2
80
84
Most cited in this library
Brain-Activity Responses to Magazine and Television Advertising
1980 · 75 citations
Brain wave analysis. An electroencephalographic technique used for evaluating the communications‐effect of advertising
1984 · 28 citations
Works
2 shown
Brain wave analysis. An electroencephalographic technique used for evaluating the communications‐effect of advertising
Psychology and Marketing
·
1984
·
3 authors
28
citations
Brain-Activity Responses to Magazine and Television Advertising
Journal of Advertising Research
·
1980
·
3 authors
75
citations