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Brain-Activity Responses to Magazine and Television Advertising
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Brain-Activity Responses to Magazine and Television Advertising (1980)Brain-Activity Responses to Magazine and …Why Do People Watch So Much Television and Video? 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  • 1986Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial100 cited
  • 1995Media differences in rational and emotional responses to advertising74 cited
  • 2016EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference61 cited
  • 1991A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising61 cited
  • 2001Odd‐ending price underestimation: an experimental examination of left‐to‐right processing effects48 cited
  • 2019Hyperconnectivity during screen-based stories listening is associated with lower narrative comprehension in preschool children exposed to screens vs dialogic reading: An EEG study34 cited
  • 2014Entrepreneurial cognition and social cognitive neuroscience29 cited
  • 1984Brain wave analysis. An electroencephalographic technique used for evaluating the communications‐effect of advertising28 cited
  • 1985MEMORY PROCESSES IN MEDIA EFFECTS27 cited
  • 1989Selektive Zuwendung zu Medieninhalten24 cited
  • 1987L'image: supériorité et limites. Relations avec l'imagerie mentale et le langage verbal22 cited
  • 2015Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing22 cited
  • 2011Checking the Pulse of Print Media21 cited

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  • 2018A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices across Industries17 cited
  • 2019Why Do People Watch So Much Television and Video?14 cited
  • 2002The influence of print advertisement organization on odd‐ending price image effects13 cited