Physiological measurement of advertising effects

David W. Stewart

26 citations0/0 files storedPsychology and Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

Abstract The attractiveness of a “pure” measure of individual response to marketing stimuli has given rise to the use of a variety of physiological measures of advertising response. Unfortunately, such measures are neither “pure” nor, to date, of demonstrable usefulness for management decisions.

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1968Applications of the sciences in marketing management 1984Brain wave analysis. An electroencephalographic technique used for evaluating the communications‐effect of advertising

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2015Nöropazarlama: Reklam Etkinliğinin Psikofizyolojik Tekniklerle Değerlendirilmesi Üzerine Yapılmış Araştırmalarının Gözden Geçirilmesi 1986Minnie, Minnie Tickled the Parson 2020An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making 2016Neuromarketing Perspective of Consumer Choice 2018Neuromarketing Perspective of Consumer Choice

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