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Physiological measurement of advertising effects
2 references·6 citing·23 second hop
Physiological measurement of advertising effects (1984)Physiological measurement of advertising …Brain wave analysis. An electroencephalographic technique used for evaluating the communications‐effect of advertising (1984)Brain wave analysis. An elect…Applications of the sciences in marketing management (1968)Applications of the sciences …An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making (2020)An Empirical Investigation of…Neuromarketing Perspective of Consumer Choice (2018)Neuromarketing Perspective of…Neuromarketing Perspective of Consumer Choice (2016)Neuromarketing Perspective of…Nöropazarlama: Reklam Etkinliğinin Psikofizyolojik Tekniklerle Değerlendirilmesi Üzerine Yapılmış Araştırmalarının Gözden Geçirilmesi (2015)Nöropazarlama: Reklam Etkinli…Minnie, Minnie Tickled the Parson (1986)Minnie, Minnie Tickled the Pa…Differences between basic research and the validation of specific measures: A reply to Weinstein; et al. (1985)Differences between basic res…A circumplex model of affect. (1980)Measuring Emotions in the Consumption Experience (1997)Atmospheric qualities of online retailing (2001)PAZARLAMA ARAŞTIRMALARINDA YENİ BİR EĞİLİM OLARAK NÖROPAZARLAMA: TÜRKİYE’DE NÖROPAZARLAMA ALANINDA YAPILAN AKADEMİK ÇALIŞMALARA YÖNELİK BİR İNCELEME (2019)Assessment of mental fatigue and stress on electronic sport players with data fusion (2021)Current issues and research in advertising (1978)Marketing Management: Analysis, Planning and Control (1973)Consumer Involvement (1985)Modes of Perceiving and Processing Information (2014)How to Use Neuromeasures To Make Better Advertising Decisions (2016)Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Research (2016)The framing effect and risky decisions: Examining cognitive functions with fMRI (2004)What is ‘neuromarketing’? A discussion and agenda for future research (2006)A current overview of consumer neuroscience (2008)Attitudinal effects of mere exposure. (1968)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Advances in Consumer Research (2025)Measure Validation in Marketing (1972)Recall versus Persuasion: An Answer (1982)Attitude Measures That Predict Purchase (1983)Prediction of New Product Performance: An Analytical Approach (1969)A Normative Methodology for Modeling Consumer Response to Innovation (1977)Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning (1978)
this work references cited by second hop

References

  • 1968Applications of the sciences in marketing management92 cited
  • 1984Brain wave analysis. An electroencephalographic technique used for evaluating the communications‐effect of advertising28 cited

Cited by

  • 2015Nöropazarlama: Reklam Etkinliğinin Psikofizyolojik Tekniklerle Değerlendirilmesi Üzerine Yapılmış Araştırmalarının Gözden Geçirilmesi11 cited
  • 1986Minnie, Minnie Tickled the Parson10 cited
  • 2020An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making9 cited
  • 1985Differences between basic research and the validation of specific measures: A reply to Weinstein; et al.8 cited
  • 2016Neuromarketing Perspective of Consumer Choice2 cited
  • 2018Neuromarketing Perspective of Consumer Choice1 cited

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