Measure Validation in Marketing

Roger M. Heeler · Michael L. Ray

227 citations0/0 files storedJournal of Marketing Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Psychometric Methodologies and Testing Marketing and Advertising Strategies Business Strategies and Management Research

Abstract

If marketers want to know the meaning of their measures, they must turn to measure validation, which consists of determining the extent to which measures correlate (convergent validity) and predictably do not correlate (discriminant validity).

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 227 citations exist upstream.

References

1963Experimental and Quasi-Experimental Designs for Research 1969The Handbook of Social Psychology 1971The Theory of Buyer Behavior 1968Readings in Attitude Theory and Measurement 1971Personality and Consumer Behavior: A Review 1972Innovative Behavior and Communication 1962Methods of Measuring Opinion Leadership 1971Measurement of Husband-Wife Influence in Consumer Purchase Decisions

Cited by

1993Telephone Survey Methods 2016Social sustainability in the supply chain: Construct development and measurement validation 1979Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing 1985Measuring Satisfiaction with Tourism 1988Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation 1986Relationships among Research Design Choices and Psychometric Properties of Rating Scales: A Meta-Analysis

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.