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Measure Validation in Marketing

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References

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1971The Theory of Buyer Behavior2,797 cited
1968Readings in Attitude Theory and Measurement2,124 cited
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1962Methods of Measuring Opinion Leadership548 cited
1971Measurement of Husband-Wife Influence in Consumer Purchase Decisions161 cited
1967Determinants of Private Brand Attitude139 cited
1971Brand loyalty: A conceptual definition120 cited

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1993Telephone Survey Methods277 cited
2016Social sustainability in the supply chain: Construct development and measurement validation223 cited
1979Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing191 cited
1985Measuring Satisfiaction with Tourism174 cited
1988Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation136 cited
1986

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Relationships among Research Design Choices and Psychometric Properties of Rating Scales: A Meta-Analysis

127 cited

1975Expectation-specific measures of the intersender conflict and role ambiguity experienced by industrial salesmen117 cited

2008RETRACTED ARTICLE: Corporate Social Responsibility in Purchasing and Supply Chain104 cited

1979Alternative Semantic Scaling Formats for Measuring Store Image: An Evaluation95 cited

1977Reliability of a Short Test Measuring Children's Attitudes Toward TV Commercials95 cited

2013Collective Knowledge and Organizational Routines within Academic Communities of Practice: an Empirical Research on Science–Entrepreneurs95 cited

1978The Effects of Comparative Advertising Mediated by Market Position of Sponsoring Brand92 cited

2005Relationship Marketing and Supplier Logistics Performance: An Extension of the Key Mediating Variables Model87 cited

1979Attribute Importance: Contrasting Measurements85 cited

1999Some Problems When Adopting Churchill's Paradigm for the Development of Service Quality Measurement Scales83 cited

2021Information technology and E-accounting: some determinants among SMEs76 cited