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The Role of Personal Values in Marketing and Consumer Behavior · Study

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ArticleThe Role of Personal Values in Marketing and Consumer Behavior

Donald E. Vinson1977

Article1977

The Role of Personal Values in Marketing and Consumer Behavior

Donald E. Vinson · Jerome E. Scott · Lawrence M. Lamont

783 citations·0/0 files stored·Journal of Marketing

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Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification Cognitive and psychological constructs research

Abstract

Can Personal Values be used to assist marketers in determining consumer choice behavior?

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Cited by

1982A Means-End Chain Model Based on Consumer Categorization Processes 1982A Means-End Chain Model Based on Consumer Categorization Processes 2012Lost in translation: Exploring the ethical consumer intention–behavior gap 2013Consumer behaviour in tourism: Concepts, influences and opportunities 2007Trying to prosume: toward a theory of consumers as co-creators of value 2010A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products 1985Alternative measurement approaches to consumer values: The list of values and the rokeach value survey 1997Customer value change in industrial marketing relationships: A call for new strategies and research

Details

Year1977

Typearticle

Published1977-04-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations783

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

Identifiers

doi10.1177/002224297704100215

openalex_workW2334868059

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