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Innovative Behavior and Communication · Study

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ArticleInnovative Behavior and Communication

Clark Leavitt1972

Article1972

Innovative Behavior and Communication

Clark Leavitt · Thomas S. Robertson

590 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Innovation and Knowledge Management Organizational Management and Innovation

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1997Strategic Orientation of the Firm and New Product Performance 1980Innovativeness, Novelty Seeking, and Consumer Creativity 1978Innovativeness: The Concept and Its Measurement 1989Consumer Resistance to Innovations: The Marketing Problem and its solutions 1987The Market Maven: A Diffuser of Marketplace Information 2002Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research 1985A Propositional Inventory for New Diffusion Research 1980Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior

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Year1972

Typearticle

Published1972-10-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations590

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1250439

openalex_workW2037868079

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