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David W. Stewart · Study
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Author
David W. Stewart
74 works
· latest 2022
· 8 institutions
cluster: provisional
ORCID 0000-0002-6196-9355
Works
60 shown
Interplay of consumer animosity and product country image in consumers’ purchase decisions
Journal of International Business Studies
·
2022
·
4 authors
15
citations
Message and media: the future of advertising research and practice in a digital environment
International Journal of Advertising
·
2021
·
2 authors
25
citations
Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising
Journal of Advertising
·
2021
·
4 authors
·
Open access
33
citations
Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence
AMS Review
·
2020
·
5 authors
·
Open access
63
citations
Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
Journal of Advertising Research
·
2020
·
4 authors
16
citations
Faculty Applicants’ Attempt to Inflate CVs Using Predatory Journals
American Journal of Pharmaceutical Education
·
2019
·
5 authors
·
Open access
31
citations
Exploring the Philosophy of Religion
Routledge eBooks
·
2017
·
1 author
·
book
29
citations
Online Focus Groups
Springer eBooks
·
2016
·
2 authors
·
other
329
citations
Student Performance in a Pharmacotherapy Oncology Module Before and After Flipping the Classroom
American Journal of Pharmaceutical Education
·
2016
·
5 authors
·
Open access
81
citations
What is Policy? and Why It Matters
Journal of Public Policy & Marketing
·
2014
·
1 author
38
citations
Reinventing Marketing and Public Policy for the Twenty-First Century: An Editorial Statement
Journal of Public Policy & Marketing
·
2013
·
1 author
22
citations
Applying Psychophysiological Measures to Marketing and Advertising Research Problems
Current Issues and Research in Advertising
·
2012
·
2 authors
44
citations
Assessing quality perception of private labels: intransient cues and consumer characteristics
Journal of Consumer Marketing
·
2011
·
4 authors
22
citations
Active-Learning Processes Used in US Pharmacy Education
American Journal of Pharmaceutical Education
·
2011
·
4 authors
·
Open access
157
citations
THE EFFECTS OF MEDIA ON MARKETING COMMUNICATIONS
Routledge eBooks
·
2009
·
2 authors
·
chapter
18
citations
Envisioning the Future of Advertising Creativity Research: Alternative Perspectives
Journal of Advertising
·
2008
·
9 authors
22
citations
Academic publishing in marketing: best and worst practices
European Business Review
·
2008
·
1 author
22
citations
Marketing accountability: Linking marketing actions to financial results
Journal of Business Research
·
2008
·
1 author
185
citations
The contribution continuum
Journal of the Academy of Marketing Science
·
2008
·
2 authors
85
citations
How Marketing Contributes to the Bottom Line
Journal of Advertising Research
·
2008
·
1 author
24
citations
Threats to Hope: Effects on Reasoning about Product Information
Journal of Consumer Research
·
2007
·
2 authors
78
citations
Emotions in Advertising
SAGE Publications Ltd eBooks
·
2007
·
3 authors
·
chapter
16
citations
From the Editors: Enhancing Marketing Theory in Academic Research
Journal of the Academy of Marketing Science
·
2006
·
1 author
·
editorial
61
citations
Threats to Hope and Motivated Reasoning of Product Information
SSRN Electronic Journal
·
2006
·
2 authors
·
preprint
·
Open access
3
citations
A Reappraisal of the Role of Emotion in Consumer Behavior
Emerald Group Publishing Limited eBooks
·
2004
·
2 authors
·
chapter
138
citations
Advertising Disclosures: Clear and Conspicuous or Understood and Used?
Journal of Public Policy & Marketing
·
2004
·
2 authors
56
citations
From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media
Journal of the Academy of Marketing Science
·
2002
·
2 authors
441
citations
Getting Published: Reflections of an Old Editor
Journal of Marketing
·
2002
·
1 author
49
citations
Media Influences on Marketing Communications
Routledge eBooks
·
2002
·
3 authors
·
chapter
58
citations
Marketing Communications
SAGE Publications Ltd eBooks
·
2002
·
2 authors
·
chapter
38
citations
The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
Journal of Marketing Research
·
2001
·
2 authors
205
citations
Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth
Journal of Marketing Research
·
2001
·
2 authors
145
citations
Analysis of the Impact of Executional Factors on Advertising Performance
Journal of Advertising Research
·
2000
·
2 authors
85
citations
Internet Marketing, Business Models, and Public Policy
Journal of Public Policy & Marketing
·
2000
·
2 authors
371
citations
Measuring the Effects and Effectiveness of Interactive Advertising
Journal of Interactive Advertising
·
2000
·
2 authors
346
citations
Advertising Wearout: What and How You Measure Matters
Journal of Advertising Research
·
1999
·
1 author
42
citations
Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking
Journal of Business Research
·
1998
·
2 authors
37
citations
Focus group research: Exploration and discovery.
·
1998
·
2 authors
149
citations
Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success
Journal of Business Research
·
1996
·
1 author
100
citations
Customer satisfaction and customer behavior: The differential role of brand and category expectations
Marketing Letters
·
1996
·
1 author
75
citations
An Empirical Investigation of the Formation and Implications of the Organizational Buyer's Strategic and Tactical Roles
Journal of Business-to-Business Marketing
·
1996
·
3 authors
28
citations
Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research
Journal of Marketing Research
·
1996
·
3 authors
691
citations
Attention, Attitude, and Affect in Response to Advertising
Journal of Marketing Research
·
1994
·
4 authors
98
citations
Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical Research
Journal of Public Policy & Marketing
·
1994
·
2 authors
240
citations
Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Research
Journal of Marketing Research
·
1993
·
6 authors
·
other
81
citations
Speculations on the Future of Advertising Research
Journal of Advertising
·
1992
·
1 author
124
citations
How Direct Comparative Ads and Market Share Affect Brand Choice
Journal of Advertising Research
·
1991
·
2 authors
24
citations
Focus Groups: Theory and Practice
Journal of Marketing Research
·
1991
·
3 authors
717
citations
The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions
Journal of Consumer Research
·
1990
·
2 authors
275
citations
Music As a Recognition Cue in Advertising-Tracking Studies
Journal of Advertising Research
·
1990
·
3 authors
50
citations
Focus Groups: Theory and Practice
·
1990
·
2 authors
3,958
citations
The development of a contingency model of comparative advertising
Marketing Science Institute eBooks
·
1990
·
2 authors
·
book
18
citations
Executional Factors and Advertising Effectiveness: A Replication
Journal of Advertising
·
1989
·
2 authors
179
citations
Measures, Methods, and Models in Advertising Research
Journal of Advertising Research
·
1989
·
1 author
30
citations
Nonverbal Communication in Advertising
Journal of Marketing Research
·
1989
·
3 authors
137
citations
On the Meaningfulness of Sensory Attributes: Further Evidence on the Attraction Effect
ACR North American Advances
·
1989
·
1 author
8
citations
Diploma Mills: Degrees of Fraud
·
1988
·
2 authors
·
book
31
citations
Rethinking the Product Portfolio: A Generalized Investment Model
Management Science
·
1988
·
2 authors
84
citations
Advertising Repetition: A Critical Review of Wearin and Wearout
Current Issues and Research in Advertising
·
1988
·
2 authors
346
citations
Effective Television Advertising: A Study of 1000 Commercials
Journal of Marketing
·
1987
·
3 authors
154
citations