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Effective Television Advertising: A Study of 1000 Commercials · Study

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ArticleEffective Television Advertising: A Study of 1000 Commercials

Alan J. Bush1987

Article1987

Effective Television Advertising: A Study of 1000 Commercials

Alan J. Bush · David W. Stewart · David H. Furse

154 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Media, Gender, and Advertising Advertising and Communication Studies

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2019What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence 2009Involvement theory in constructing bloggers' intention to purchase travel products 1991The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads 2002Assessing When Increased Media Weight of Real-World Advertisements Helps Sales 2004The Effects of Musical and Voice “Fit” on Responses to Advertisements1 2009Consequences of Value in Retail Markets 2010The Impact of Comedic Violence on Viral Advertising Effectiveness 1992Speculations on the Future of Advertising Research

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Year1987

Typearticle

Published1987-07-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations154

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1251655

openalex_workW2997040955

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