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Effective Television Advertising: A Study of 1000 Commercials
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  • 2019What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence495 cited
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  • 2017Understanding Why Consumers Don't Skip Pre-Roll Video Ads111 cited
  • 1992Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials100 cited
  • 2003The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English94 cited
  • 2014Persuasive Puffery83 cited
  • 2020

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The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
81 cited
  • 2000A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience78 cited
  • 1995Affect, Reason, and Persuasion Advertising Strategies That Predict Affective and Analytic-Cognitive Responses75 cited