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Attention, Attitude, and Affect in Response to Advertising · Study

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ArticleAttention, Attitude, and Affect in Response to Advertising

Eddie M. Clark1994

Article1994

Attention, Attitude, and Affect in Response to Advertising

Eddie M. Clark · Timothy C. Brock · David W. Stewart · Andrew A. Mitchell

98 citations·0/0 files stored·Journal of Marketing Research

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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Year1994

Typearticle

Published1994-08-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations98

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/3152231

openalex_workW2316730261

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