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• 2016The effect of web advertising visual design on online purchase intention: An examination across gender297 cited
• 2017Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement295 cited
• 1994Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical Research240 cited
• 1995Noncognitive Effects on Attitude Formation and Change: Fact or Artifact?219 cited
• 1998Self-concept based aspects of the charismatic leader: More than meets the eye84 cited
• 2007Exploring Gender Effects in a Mobile Advertising Context:On the Evaluation of Trust, Attitudes, and Recall73 cited
• 2008Health advertising to promote fruit and vegetable intake: Application of health-related motive segmentation61 cited
• 2001Measuring competitive intelligence effectiveness: Insights from the advertising industry59 cited
• 2008Influence of Gender on Internet Commerce: An Explorative Study in Singapore55 cited
• 2000Young Consumers’ Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory50 cited
• 2016Candidate Gender, Behavioral Style, and Willingness to Vote49 cited
• 2005The Influence of Media on Advertising Effectiveness a Comparison of Internet, Posters and Radio48 cited
• 2007Assessing College Students' Attitudes Toward Responsible Drinking Messages to Identify Promising Binge Drinking Intervention Strategies