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James H. Pedrick · Study
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Author
James H. Pedrick
2 works
· latest 1993
· 1 institutions
cluster: provisional
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Citations
172
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91
93
Most cited in this library
Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data
1991 · 91 citations
Zapping and Its Impact on Brand Purchase Behavior
1993 · 81 citations
Works
2 shown
Zapping and Its Impact on Brand Purchase Behavior
Journal of Advertising Research
·
1993
·
3 authors
81
citations
Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data
Marketing Science
·
1991
·
2 authors
91
citations