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ArticleZapping and Its Impact on Brand Purchase Behavior

Fred S. Zufryden1993

Article1993

Zapping and Its Impact on Brand Purchase Behavior

Fred S. Zufryden · James H. Pedrick · Avu Sankaralingam

81 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1983A Logit Model of Brand Choice Calibrated on Scanner Data 1988Impact of Sales Promotions on When, What, and How Much to Buy 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice 1991Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time 1991Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data

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2002Beliefs, attitudes and behaviour towards Web advertising 2008ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES 1998Children's Understanding of TV Advertising: Effects of Age, Gender, and Parental Influence 2010Do Digital Video Recorders Influence Sales?2010The Residual Impact of Avoided Television Advertising 2005Avoiding Television Advertising: Some Explanations from Time Allocation Theory 2016Advertising Content and Television Advertising Avoidance 2007Investigating the Simultaneous Presentation of Advertising and Television Programming

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Details

Year1993

Typearticle

Published1993-01-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations81

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1993.12466872

openalex_workW38416481

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