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Zapping and Its Impact on Brand Purchase Behavior
5 references·16 citing·49 second hop
Zapping and Its Impact on Brand Purchase Behavior (1993)Zapping and Its Impact on Brand Purchase …Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data (1991)Evaluating the Impact of Adve…Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time (1991)Consumer Responses to Adverti…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)Advertising Exposure, Loyalty…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…Tell What You Want but Do Not Irritate Me: A Senior Perspective About Advertising (2017)Tell What You Want but Do Not…Advertising Content and Television Advertising Avoidance (2016)Advertising Content and Telev…How coviewing reduces the effectiveness of TV advertising (2011)How coviewing reduces the eff…The Residual Impact of Avoided Television Advertising (2010)The Residual Impact of Avoide…Television Advertising Avoidance: Advancing Research Methodology (2010)Television Advertising Avoida…Do Digital Video Recorders Influence Sales? (2010)Do Digital Video Recorders In…Antecedents to Advertising Avoidance in China (2010)Antecedents to Advertising Av…Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing (2008)Biometric and eye-tracking in…ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES (2008)ARE UNCLICKED ADS WASTED? END…Investigating the Simultaneous Presentation of Advertising and Television Programming (2007)Investigating the Simultaneou…Avoiding Television Advertising: Some Explanations from Time Allocation Theory (2005)Avoiding Television Advertisi…Switching Radio Stations While Driving: Magnitude, Motivation, and Measurement Issues (2003)Switching Radio Stations Whil…Beliefs, attitudes and behaviour towards Web advertising (2002)Beliefs, attitudes and behavi…Addressing New Media with Conventional Media Planning (2001)Addressing New Media with Con…Zapp! 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this work references cited by second hop

References

  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice567 cited
  • 1991Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time564 cited
  • 1991Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data91 cited

Cited by

  • 2002Beliefs, attitudes and behaviour towards Web advertising161 cited
  • 2008ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES132 cited
  • 1998Children's Understanding of TV Advertising: Effects of Age, Gender, and Parental Influence127 cited
  • 2010Do Digital Video Recorders Influence Sales?79 cited
  • 2010The Residual Impact of Avoided Television Advertising70 cited
  • 2005Avoiding Television Advertising: Some Explanations from Time Allocation Theory68 cited
  • 2016Advertising Content and Television Advertising Avoidance56 cited
  • 2007Investigating the Simultaneous Presentation of Advertising and Television Programming53 cited
  • 2008Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing

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40 cited
  • 2001Addressing New Media with Conventional Media Planning34 cited
  • 2011How coviewing reduces the effectiveness of TV advertising34 cited
  • 2010Antecedents to Advertising Avoidance in China33 cited
  • 1998Zapp! A Study of Switching Behavior during Commercial Breaks26 cited
  • 2010Television Advertising Avoidance: Advancing Research Methodology22 cited
  • 2003Switching Radio Stations While Driving: Magnitude, Motivation, and Measurement Issues20 cited
  • 2017Tell What You Want but Do Not Irritate Me: A Senior Perspective About Advertising20 cited