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Mita Sujan

25 works· latest 2014· 3 institutionscluster: provisional

h-index22

i1024

Citations6,453

Works here25

Most cited in this library

Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness1986 · 1,227 citations
Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1985 · 1,106 citations
Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers1987 · 522 citations
The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research1989 · 391 citations
The influence of mood on categorization: A cognitive flexibility interpretation.1990 · 362 citations

Works

25 shown

Temporal mindsets and self‐regulation: The motivation and implementation of self‐regulatory behaviors

Journal of Consumer Psychology·2014·2 authors·Open access

22citations

Increasing Sales Productivity by Getting Salespeople To Work Smarter

Journal of Personal Selling and Sales Management·2013·3 authors

113citations

Skill‐based versus effort‐based task difficulty: A task‐analysis approach to the role of specific emotions in motivating difficult actions

Journal of Consumer Psychology·2011·2 authors

23citations

The Role of Regret Under Task Difficulty: a Boomerang Effect

ACR North American Advances·2009·2 authors

0citations

Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Journal of Marketing Research·2008·4 authors

290citations

Self‐Accountability Emotions and Fear Appeals: Motivating Behavior

Journal of Consumer Research·2006·2 authors

203

Tacit Knowledge in Sales

Psychology Press eBooks·1999·4 authors·chapter

57citations

Sources of Consumers Stress and Their Coping Strategies

Research portal (Tilburg University)·1999·4 authors·chapter·Open access

37citations

Autobiographical Memories, Affect, and Consumer Information Processing

Journal of Consumer Psychology·1992·3 authors

196citations

Age Differences in Product Categorization

Journal of Consumer Research·1990·2 authors

78citations

The influence of mood on categorization: A cognitive flexibility interpretation.

Journal of Personality and Social Psychology·1990·4 authors

362citations

Knowledge Structure Differences between More Effective and Less Effective Salespeople

Journal of Marketing Research·1988·3 authors

255citations

Applications and Extensions of Categorization Research in Consumer Behavior

ACR North American Advances·1988·2 authors

18citations

Effects of Consumer Expectations on Information Processing in Selling Encounters

Journal of Marketing Research·1986·3 authors

195citations

Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments

Journal of Consumer Research·1985·1 author

1,106citations