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Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective

Mita Sujan · James R. Bettman · Hans Baumgartner

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Nostalgia and Consumer Behavior Consumer Behavior in Brand Consumption and Identification Memory Processes and Influences

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Mita Sujan, James R. Bettman, Hans Baumgartner, Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective, Journal of Marketing Research, Vol. 30, No. 4 (Nov., 1993), pp. 422-436

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