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Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective
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  • 2011Development and validation of the Personal Nostalgia Scale59 cited
  • 2011The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes56 cited
  • 2001Service Experiences and Satisfaction Judgments: The Use of Affect and Beliefs in Judgment Formation34 cited
  • 2010Message strength and persuasion when consumers imagine product usage22 cited
  • 2024Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps15 cited
  • 2010The role of frequency of experience with a product category and temporal orientation in self‐referent advertising13 cited
  • 2015“Will You Join Us?” Use of the Partake-in-Our-Cause (PIOC) Message in Light of Negative News

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10 cited
  • 2016Advertising Effectiveness and Attitude Change Vary as a Function of Working Memory Capacity8 cited
  • 2014The Effects of Self-Referencing and Counteractive Construal on Consumption Goal Reversion3 cited