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Richard J. Lutz · Study
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Author
Richard J. Lutz
32 works
· latest 2022
· 2 institutions
cluster: provisional
Works
32 shown
Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework
Routledge eBooks
·
2022
·
1 author
·
chapter
644
citations
The curious case of productivity orientation: The influence of advertising stimuli on affect and preference for subscription boxes
Journal of Retailing and Consumer Services
·
2021
·
3 authors
19
citations
How and when taking pictures undermines the enjoyment of experiences
Psychology and Marketing
·
2019
·
3 authors
22
citations
How mental simulation evokes negative affective misforecasting of hedonic experiences
Journal of Consumer Marketing
·
2018
·
2 authors
14
citations
The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General
Journal of Advertising
·
2013
·
2 authors
50
citations
Broadening (and narrowing) the scope of brand relationships
Journal of Consumer Psychology
·
2013
·
2 authors
111
citations
Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes
Journal of Consumer Psychology
·
2011
·
3 authors
112
citations
Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Journal of Marketing
·
2009
·
3 authors
1,337
citations
Wisdom
Journal of Macromarketing
·
2009
·
3 authors
32
citations
Effectiveness of In-Game Advertisements in Sport Video Games: An Experimental Inquiry on Current Gamers
International Journal of Sport Communication
·
2008
·
4 authors
35
citations
THE FUNCTION OF FORMAT: Consumer Responses to Six On-line Advertising Formats
Journal of Advertising
·
2006
·
2 authors
146
citations
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Journal of Marketing
·
2002
·
3 authors
363
citations
Children, Advertising, and Product Experiences: A Multimethod Inquiry
Journal of Consumer Research
·
2000
·
2 authors
244
citations
An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness
Journal of Advertising
·
2000
·
1 author
141
citations
Ask Not What the Brand Can Evoke; Ask What Can Evoke the Brand?
ACR North American Advances
·
1992
·
2 authors
71
citations
The Role of Attitude Theory in Marketing
·
1991
·
1 author
268
citations
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
Journal of Marketing
·
1989
·
2 authors
2,191
citations
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
Journal of Marketing
·
1989
·
2 authors
1,310
citations
Intergenerational Influences in the Formation of Consumer Attitudes and Beliefs About the Marketplace: Mothers and Daughters
ACR North American Advances
·
1988
·
2 authors
94
citations
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
Journal of Marketing Research
·
1986
·
3 authors
1,953
citations
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
Journal of Marketing Research
·
1986
·
3 authors
1,180
citations
Marketing communications : theory and research
American Marketing Association eBooks
·
1985
·
2 authors
·
book
19
citations
Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences
ACR North American Advances
·
1983
·
3 authors
482
citations
The Marketing of Consumer Information
Journal of Marketing
·
1983
·
2 authors
15
citations
Decision Plans and Consumer Choice Dynamics
Journal of Marketing Research
·
1982
·
2 authors
27
citations
An Experimental Investigation of Causal Relations among Cognitions, Affect, and Behavioral Intention
Journal of Consumer Research
·
1977
·
1 author
133
citations
Effects of interactive imagery on learning: Application to advertising.
Journal of Applied Psychology
·
1977
·
2 authors
268
citations
Integrating Cognitive Structure and Cognitive Response Approaches to Monitoring Communications Effects
ACR North American Advances
·
1977
·
2 authors
43
citations
Cognitive Algebra in Multi-Attribute Attitude Models
Journal of Marketing Research
·
1975
·
3 authors
98
citations
Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity
Journal of Consumer Research
·
1975
·
3 authors
305
citations
Changing Brand Attitudes Through Modification of Cognitive Structure
Journal of Consumer Research
·
1975
·
1 author
296
citations
An Exploration of the Effects of Perceived Social and Performance Risk on Consumer Information Acquisition
ACR North American Advances
·
1974
·
2 authors
187
citations