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Effects of interactive imagery on learning: Application to advertising. · Study

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ArticleEffects of interactive imagery on learning: Application to advertising.

Kathy A. Lutz1977

Article1977

Effects of interactive imagery on learning: Application to advertising.

Kathy A. Lutz · Richard J. Lutz

268 citations·0/0 files stored·Journal of Applied Psychology

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Visual and Cognitive Learning Processes Marketing and Advertising Strategies Memory Processes and Influences

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1995Effects of Self-Referencing on Persuasion 2011Designing persuasive destination websites: A mental imagery processing perspective 2018Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands 2008Cross-National Logo Evaluation Analysis: An Individual Level Approach 2000A scale for measuring advertisement-evoked mental imagery 2014How images and color in business plans influence venture investment screening decisions 2010Strategies for distinctive brands 2008Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall

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Year1977

Typearticle

Published1977-01-01

VenueJournal of Applied Psychology

ISSN-L0021-9010

Languageen

Citations268

Files0 public / 0

ShelfVisual and Cognitive Learning Processes

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doi10.1037//0021-9010.62.4.493

openalex_workW2094397191

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