SZodixStudyAcademic Library
DashboardShelvesOpen accessMy libraryInboxNotesWriteLearnAlerts
More
Ask your libraryNotificationsQuick citeReview
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Effects of interactive imagery on learning: Application to advertising.
0 references·16 citing·55 second hopsampled
Effects of interactive imagery on learning: Application to advertising. (1977)Effects of interactive imagery on learnin…Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands (2018)Brand crises in the digital a…How images and color in business plans influence venture investment screening decisions (2014)How images and color in busin…Designing persuasive destination websites: A mental imagery processing perspective (2011)Designing persuasive destinat…Strategies for distinctive brands (2010)Strategies for distinctive br…Portraying the Cause Instead of the Brand in Cause-Related Marketing ADS: Does it Really Matter? (2009)Portraying the Cause Instead …Cross-National Logo Evaluation Analysis: An Individual Level Approach (2008)Cross-National Logo Evaluatio…Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall (2008)Cross-cultural advertising co…The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English (2003)The Differential Interaction …Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses (2000)Effects of Absurdity in Adver…A scale for measuring advertisement-evoked mental imagery (2000)A scale for measuring adverti…The Effect of Type of Elaboration on Advertisement Processing and Judgment (1996)The Effect of Type of Elabora…Effects of Self-Referencing on Persuasion (1995)Effects of Self-Referencing o…The social representation of material culture and gender in children's books (1994)The social representation of …Imaging and Analyzing in Response to New Product Advertising (1993)Imaging and Analyzing in Resp…Mental Imagery and Sound Effects in Radio Commercials (1992)Mental Imagery and Sound Effe…Memory for the visual and verbal components of print advertisements (1986)Memory for the visual and ver…Dimensions of Consumer Expertise (1987)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)The role of brand exposure and experience on brand recall—Product durables vis-à-vis FMCG (2014)Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation (2020)Interactivity in online chat: Conversational cues and visual cues in the service recovery process (2021)Effects of message repetition and position on cognitive response, recall, and persuasion. (1979)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Information Processing of Pictures in Print Advertisements (1983)The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern (2017)The Power of Brand Selfies (2021)The Elaboration Likelihood Model of Persuasion (2022)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)The Effectiveness of Print Advertising Stimuli in Evoking Elaborate Consumption Visions for Potential Travelers (2007)Imagery and Verbal Processes (2013)Applying experiential marketing in selling tourism dreams (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Principles and Practice of Structural Equation Modeling (1998)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Visual attention toward tourism photographs with text: An eye-tracking study (2015)How smart tourism technologies affect tourist destination loyalty (2020)The role of visual cues in eWOM on consumers’ behavioral intention and decisions (2021)Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace (2012)Using type font characteristics to communicate brand personality of new brands (2012)The effect of brand anthropomorphism, brand distinctiveness, and warmth on brand attitude: A mediated moderation model (2020)Understanding Attitudes and Predicting Social Behavior (1980)Commercializing new technologies: consumers' response to a new interface (2002)E-learning continuance: The impact of interactivity and the mediating role of imagery, presence and flow (2015)Diffusion of Innovations 1 (2019)Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions (2021)Advances in Consumer Research (2025)The Measurement of Meaning (1957)Cause-related marketing persuasion research: an integrated framework and directions for further research (2018)Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements (2019)Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis (2020)Attitudinal effects of mere exposure. (1968)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)The Herding Hormone (2012)Brand logo design: examining consumer response to naturalness (2015)Co-creating brand image and reputation through stakeholder’s social network (2020)Prospect Theory: An Analysis of Decision under Risk (1979)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A dynamic business modelling approach to design and experiment new business venture strategies (2017)Supporting start-up business model design through system dynamics modelling (2017)Reward-based crowdfunding success: decomposition of the project, product category, entrepreneur, and location effects (2018)Specification Tests in Econometrics (1978)The Elaboration Likelihood Model of Persuasion (1986)Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media (2021)Brand actions and financial consequences: a review of key findings and directions for future research (2022)Can salespersons help firms overcome brand image crisis? Role of facial appearance (2024)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

No references inside the corpus for this window.

Cited by

  • 1995Effects of Self-Referencing on Persuasion384 cited
  • 2011Designing persuasive destination websites: A mental imagery processing perspective287 cited
  • 2018Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands164 cited
  • 2008Cross-National Logo Evaluation Analysis: An Individual Level Approach115 cited
  • 2000A scale for measuring advertisement-evoked mental imagery111 cited
  • 2014How images and color in business plans influence venture investment screening decisions106 cited
  • 2010Strategies for distinctive brands105 cited
  • 2008Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall103 cited
  • 2009Portraying the Cause Instead of the Brand in Cause-Related Marketing ADS: Does it Really Matter?99 cited
  • 1993Imaging and Analyzing in Response to New Product Advertising97 cited
  • 1994The social representation of material culture and gender in children's books96 cited
  • 2003The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English94 cited
  • 1992Mental Imagery and Sound Effects in Radio Commercials94 cited
  • 2000Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

92 cited
  • 1986Memory for the visual and verbal components of print advertisements92 cited
  • 1996The Effect of Type of Elaboration on Advertisement Processing and Judgment92 cited