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Strategies for distinctive brands · Study

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ArticleStrategies for distinctive brands

Judith Lynne Zaichkowsky2010

Article2010

Strategies for distinctive brands

Judith Lynne Zaichkowsky

105 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1995Building Strong Brands 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.1996‘Building Strong Brands’2005The new strategic brand management: creating and sustaining brand equity long term 1987The Role of Imagery in Information Processing: Review and Extensions 1998Guidelines for Selecting or Modifying Logos 1986Conceptualizing Involvement

Cited by

2012Using type font characteristics to communicate brand personality of new brands 2012To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace 2020The effect of brand anthropomorphism, brand distinctiveness, and warmth on brand attitude: A mediated moderation model 2019A comprehensive review on logo literature: research topics, findings, and future directions 2020Building a unique brand identity: measuring the relative ownership potential of brand identity element types

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Details

Year2010

Typearticle

Published2010-07-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations105

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2010.12

openalex_workW1993022358

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2019

Understanding the drivers of consumer–brand identification

2017Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments

2014Exploring corporate citizenship and purchase intention: mediating effects of brand trust and corporate identification