SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Understanding the drivers of consumer–brand identification · Study

ArticleShelves

ArticleUnderstanding the drivers of consumer–brand identification

Jenniina Sihvonen2019

OA

Articlegreen2019

Understanding the drivers of consumer–brand identification

Jenniina Sihvonen

50 citations·0/0 files stored·Journal of Brand Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Perception and Purchasing Behavior

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 50 citations exist upstream.

References

2020Modernity and Self-Identity: Self and Society in the Late Modern Age 2025Advances in Consumer Research 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification 1997Dimensions of Brand Personality 1997Dimensions of Brand Personality 2001Brand Community 2001Social Cognitive Theory of Mass Communication

Cited by

2020Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence 2024Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes 2020Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements 2023Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspective 2021Social identities in consumer‐brand relationship: The case of the Hijab‐wearing Barbie doll in the United States

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2014Consumer brand relationships research: A bibliometric citation meta-analysisarticle · 19 shared references 2016The relative impacts of experiential and transformational benefits on consumer-brand relationshiparticle · 18 shared references 2018Antecedents and outcomes of brand love: utilitarian and symbolic brand qualitiesarticle · 17 shared references 2013Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationshipsarticle · 17 shared references 2019How Brands Acquire Cultural Meaningarticle · 17 shared references 2019Antecedents of students’ identification with university brandsarticle · 17 shared references

Details

Year2019

Typearticle

Published2019-01-19

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations50

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1057/s41262-018-00149-z

openalex_workW2908655657

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2022Beyond brand personality. A multidimensional perspective of self-congruence

2023Brand engagement into self-concept and culture: a literature review for a future research agenda

2020My brand identity lies in the brand name: personified suggestive brand names