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Understanding the drivers of consumer–brand identification
16 references·14 citing·37 second hop
Understanding the drivers of consumer–brand identification (2019)Understanding the drivers of consumer–bra…Advances in Consumer Research (2025)Advances in Consumer ResearchModernity and Self-Identity: Self and Society in the Late Modern Age (2020)Modernity and Self-Identity: …Identification in Organizations: An Examination of Four Fundamental Questions (2008)Identification in Organizatio…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Building Brand Community (2002)Building Brand CommunitySocial Cognitive Theory of Mass Communication (2001)Social Cognitive Theory of Ma…Brand Community (2001)Brand CommunityConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Modernity and Self-Identity: Self and Society in the Late Modern Age. (1993)Modernity and Self-Identity: …Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Alumni and their alma mater: …Advances in Consumer Research (1992)Advances in Consumer ResearchSelf-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Being and Nothingness: An Essay on Phenomenological Ontology. 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A multidimensional perspective of self-congruence (2022)Beyond brand personality. A m…Social identities in consumer‐brand relationship: The case of the Hijab‐wearing Barbie doll in the United States (2021)Social identities in consumer…Identification and emotional attachment in higher education: antecedents and consequences (2021)Identification and emotional …Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence (2020)Oppositional loyalty as a bra…My brand identity lies in the brand name: personified suggestive brand names (2020)My brand identity lies in the…Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements (2020)Human values as added value(s…A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. 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References

  • 2020Modernity and Self-Identity: Self and Society in the Late Modern Age13,417 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification5,770 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2001Brand Community3,994 cited
  • 2001Social Cognitive Theory of Mass Communication3,774 cited
  • 1993Modernity and Self-Identity: Self and Society in the Late Modern Age.3,666 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 1992Advances in Consumer Research2,863 cited
  • 2008Identification in Organizations: An Examination of Four Fundamental Questions2,848 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2002Building Brand Community2,654 cited

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1958
Being and Nothingness: An Essay on Phenomenological Ontology.
2,542 cited

Cited by

  • 2020Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence48 cited
  • 2024Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes46 cited
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  • 2023Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspective29 cited
  • 2021Social identities in consumer‐brand relationship: The case of the Hijab‐wearing Barbie doll in the United States29 cited
  • 2022Beyond brand personality. A multidimensional perspective of self-congruence29 cited
  • 2023Brand engagement into self-concept and culture: a literature review for a future research agenda27 cited
  • 2020My brand identity lies in the brand name: personified suggestive brand names25 cited
  • 2022Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment22 cited
  • 2024Humanizing brands in social media: The impact of anthropomorphism on brand identification, engagement, and advocacy21 cited
  • 2021Identification and emotional attachment in higher education: antecedents and consequences19 cited
  • 2022Role of word-of-mouth communication in consumer brand relationship initiation and maintenance: insights from the bottom of pyramid markets17 cited
  • 2025Enhancing eudaimonic well-being through brand experiences in the VR-based metaverse: implications for brand-self connection and brand love15 cited
  • 2025Sustainable advertising and brand engagement: the role of consumer minimalism and scepticism12 cited