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Khim Yong Goh · Study
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Author
Khim Yong Goh
12 works
· latest 2022
· 2 institutions
cluster: provisional
ORCID 0000-0002-9291-2386
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Most cited in this library
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
2013 · 1,350 citations
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
2012 · 799 citations
The Effect of Banner Advertising on Internet Purchasing
2006 · 456 citations
Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models
2005 · 126 citations
The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability1
2017 · 68 citations
Works
12 shown
Are You What You Tweet? The Impact of Sentiment on Digital News Consumption and Social Media Sharing
Information Systems Research
·
2022
·
3 authors
44
citations
The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability1
MIS Quarterly
·
2017
·
3 authors
68
citations
An Empirical Analysis of Intellectual Property Rights Sharing in Software Development Outsourcing1
MIS Quarterly
·
2017
·
3 authors
48
citations
Stated Choice Analysis of Conditional Purchase and Information Cue Effects in Online Group Purchase
Journal of the Association for Information Systems
·
2015
·
3 authors
3
citations
Privacy and Marketing Externalities: Evidence from Do Not Call
Management Science
·
2015
·
3 authors
32
citations
The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability
SSRN Electronic Journal
·
2014
·
3 authors
·
preprint
·
Open access
30
citations
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
Information Systems Research
·
2013
·
3 authors
1,350
citations
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
SSRN Electronic Journal
·
2012
·
3 authors
·
preprint
·
Open access
799
citations
Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry
Management Science
·
2011
·
3 authors
·
Open access
37
citations
An Investigation of Online Group-Buying Institution and Buyer Behavior
Springer eBooks
·
2007
·
3 authors
·
other
13
citations
The Effect of Banner Advertising on Internet Purchasing
Journal of Marketing Research
·
2006
·
4 authors
456
citations
Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models
Management Science
·
2005
·
3 authors
126
citations