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Bendik Meling Samuelsen · Study

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Bendik Meling Samuelsen

13 works· latest 2022· 2 institutionscluster: provisional

h-index11

i1011

Citations594

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Most cited in this library

Customer perceived value in B-t-B service relationships: Investigating the importance of corporate reputation2007 · 263 citations
On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty2015 · 68 citations
The perils of self‐brand connections: Consumer response to changes in brand meaning2018 · 56 citations
The moderating effects of need for cognition on drivers of customer loyalty2013 · 54 citations
Too much of a good thing? Consumer response to strategic changes in brand image2019 · 48 citations

Works

13 shown

Broad vs narrow brand positioning: effects on competitive brand performance

European Journal of Marketing·2022·3 authors·Open access

20citations

Too much of a good thing? Consumer response to strategic changes in brand image

International Journal of Research in Marketing·2019·4 authors·Open access

48citations

The perils of self‐brand connections: Consumer response to changes in brand meaning

Psychology and Marketing·2018·4 authors

56citations

Brand extension similarity can backfire when you look for something specific

European Journal of Marketing·2017·3 authors·Open access

11citations

On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty

Journal of Consumer Research·2015·3 authors·Open access

68citations

On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty

SSRN Electronic Journal

·2015

·3 authors

·preprint

·Open access

12citations

The multiple roles of fit between brand alliance partners in alliance attitude formation

Marketing Letters·2014·3 authors

22citations

The moderating effects of need for cognition on drivers of customer loyalty

European Journal of Marketing·2013·3 authors

54citations

The attitudinal response to alternative brand growth strategies

European Journal of Marketing·2012·2 authors

17citations

Similar Advisers are More Persuasive When Advice-Takers Rely on Their Feelings

SSRN Electronic Journal·2012·3 authors·preprint·Open access

0citations

Promising Attributes and Experiences

Journal of Advertising·2010·2 authors

22citations

Customer perceived value in B-t-B service relationships: Investigating the importance of corporate reputation

Industrial Marketing Management·2007·3 authors

263citations

Is Being Good Better Than Being Cheap, Or Is Being Cheap Better Than Being Good?

ACR North American Advances·2004·3 authors

1citations