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Tanusree Dutta · Study
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Author
Tanusree Dutta
13 works
· latest 2025
· 2 institutions
cluster: provisional
ORCID 0000-0003-4862-2338
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Citations
579
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Most cited in this library
Neuromarketing and consumer neuroscience: current understanding and the way forward
2015 · 135 citations
Linking employee loyalty with job satisfaction using PLS–SEM modelling
2020 · 135 citations
Neuromarketing in India
2018 · 65 citations
Total rewards to enhance employees’ intention to stay: does perception of justice play any role?
2019 · 51 citations
Examining the Impact of e-Retailing Convenience Dimensions on Behavioral Intention: The Mediating Role of Satisfaction
2020 · 43 citations
Works
13 shown
Cognitive insights on neuromarketing
Routledge eBooks
·
2025
·
2 authors
·
chapter
1
citations
Extending training predictors link with training transfer through mediation of motivation
Evidence-based HRM a Global Forum for Empirical Scholarship
·
2023
·
4 authors
5
citations
Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets
Journal of Fashion Marketing and Management
·
2022
·
2 authors
·
Open access
4
citations
Employee Loyalty: Measurement and Validation
Global Business Review
·
2021
·
2 authors
35
citations
An empirical study of factors influencing training transfer in the management training intervention
Journal of Workplace Learning
·
2021
·
3 authors
21
citations
Examining the Impact of e-Retailing Convenience Dimensions on Behavioral Intention: The Mediating Role of Satisfaction
Journal of Internet Commerce
·
2020
·
3 authors
43
citations
Linking supervisor-support, person-job fit and person-organization fit to company value
Journal of Indian Business Research
·
2020
·
2 authors
36
citations
Linking employee loyalty with job satisfaction using PLS–SEM modelling
Personnel Review
·
2020
·
3 authors
135
citations
Total rewards to enhance employees’ intention to stay: does perception of justice play any role?
Evidence-based HRM a Global Forum for Empirical Scholarship
·
2019
·
3 authors
51
citations
Neuromarketing in India
Routledge eBooks
·
2018
·
2 authors
·
book
65
citations
Auxiliary Flexibility in Healthcare Delivery System: An Integrative Framework and Implications
Global Journal of Flexible Systems Management
·
2018
·
4 authors
23
citations
A content adequate five-dimensional Entrepreneurial Orientation scale
Journal of Business Venturing Insights
·
2017
·
4 authors
25
citations
Neuromarketing and consumer neuroscience: current understanding and the way forward
DECISION
·
2015
·
1 author
135
citations