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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Yookyung Park · Study

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Yookyung Park

3 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0003-4729-1223

h-index3

i103

Citations60

Works here3

19

21

23

Most cited in this library

Is a gift on sale “heart-discounted”? Givers’ misprediction on the value of discounted gifts and the influence of service robots2021 · 23 citations
When free gifts hurt the promoted product2019 · 20 citations
Morning deals make me feel smart: Consumer evaluations of online sales promotions differ by time of day2023 · 17 citations

Works

3 shown

Morning deals make me feel smart: Consumer evaluations of online sales promotions differ by time of day

Journal of Retailing and Consumer Services·2023·2 authors

17citations

Is a gift on sale “heart-discounted”? Givers’ misprediction on the value of discounted gifts and the influence of service robots

Journal of Retailing and Consumer Services·2021·2 authors

23citations

When free gifts hurt the promoted product

European Journal of Marketing·2019·2 authors

20citations