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Elisabeth Honka · Study
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Author
Elisabeth Honka
12 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0003-0435-4220
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Citations
1,021
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Most cited in this library
Quantifying search and switching costs in the US auto insurance industry
2014 · 326 citations
Advertising, consumer awareness, and choice: evidence from the U.S. banking industry
2017 · 182 citations
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry
2013 · 166 citations
Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network
2019 · 72 citations
Empirical search and consideration sets
2019 · 63 citations
Works
12 shown
The sequential search model: A framework for empirical research
Quantitative Marketing and Economics
·
2024
·
3 authors
·
Open access
14
citations
Consumer search: What can we learn from pre-purchase data?
Journal of Retailing
·
2024
·
3 authors
·
Open access
40
citations
Consumer Search: What Can We Learn from Pre-Purchase Data?
SSRN Electronic Journal
·
2023
·
3 authors
·
preprint
·
Open access
11
citations
Search Gaps and Consumer Fatigue
Marketing Science
·
2022
·
3 authors
53
citations
Informational and Noninformational Advertising Content
Marketing Science
·
2021
·
2 authors
·
Open access
24
citations
Consumer search in the U.S. auto industry: The role of dealership visits
Quantitative Marketing and Economics
·
2020
·
3 authors
·
Open access
46
citations
Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network
Marketing Science
·
2019
·
3 authors
72
citations
Empirical search and consideration sets
Handbook of economics marketing
·
2019
·
3 authors
·
chapter
63
citations
Advertising, consumer awareness, and choice: evidence from the U.S. banking industry
The RAND Journal of Economics
·
2017
·
3 authors
·
Open access
182
citations
Advancing Non-compensatory Choice Models in Marketing
Customer Needs and Solutions
·
2017
·
13 authors
24
citations
Quantifying search and switching costs in the US auto insurance industry
The RAND Journal of Economics
·
2014
·
1 author
·
Open access
326
citations
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry
Marketing Science
·
2013
·
2 authors
·
Open access
166
citations